The current article presents and analyzes material promoting Spanish and its teaching published between 1917 and 1928 in La Prensa,one of New York’s leading Spanish-language newspapers. The corpus consists of a series of heterogeneous texts such as advertisements, didactic material and competitions, having in common the promotion of Spanish and its teaching as a commercial strategy in order to expand its readership during a time when the US was experiencing a Spanish craze. Furthermore, historical, geopolitical and ideological factors are presented that led Spanish to be the first foreign language taught in the American school system. The article also shows how the newspaper reflected and adapted itself to the ideologies displayed by the main cultural institutions it collaborated with, such as the Hispanic Society, the American Association of Teachers of Spanish, and the Instituto de las Españas at Columbia University.
Keywords:
language ideologies, Hispanic press, Spanish as a foreign language, La Prensa, New York, José Camprubí
Sánchez, R. (2018). A New York newspaper as ideological vehicle for the promotion of spanish. The case of La Prensa (1917-1928). Boletín De Filología, 52(2), pp. 187–222. Retrieved from https://pedagogiaderecho.uchile.cl/index.php/BDF/article/view/48602
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