Trade or business names are a subcategory of proper names and a special kind of chrematonyms (Galkowski 2017) or ergonyms (Bauer 1985). It is a type of vocabulary that has been little investigated until now, but whose interest is undoubted if we consider the dual function it has as a class within brand names and as microtoponyms or urban place names.
The corpus used for the present study has been compiled from oral associative tests of lexical availability carried out in an area belonging to the so-called central-peninsular Spanish, from a sample of speakers selected by quota with uniform affixation and considering the variables gender, age and sociocultural level.
Once the data have been edited and statistically processed, we tackle two tasks: firstly, we characterise the new centre of interest, especially in contrast to other chrematonyms, brand names, with which they share common features, but also differentiating attributes, precisely because of their hybrid character. Secondly, we analyse quantitatively and qualitatively the distribution of trade names according to the selected variables and we describe conceptually and linguistically this type of words from the point of view of their scope, the productive categories with which they are associated, the languages used and the denominational resources used in their creation.
Fernández Juncal, C. (2020). Between chrematonyms and toponyms: trade names. Boletín De Filología, 55(2), pp. 345–367. Retrieved from https://pedagogiaderecho.uchile.cl/index.php/BDF/article/view/60618
Twitter