Revisión preliminar sobre el control y comunicación de color en el retail textil chileno

Lina María Cárdenas Bayona

doi:10.5354/0719-837X.2017.46101

Announcement RChD: Creación y Pensamiento Vol. 9, Nº 17| NOV 2024 | Open Topic. Deadline for full manuscript submission: July 31, 2024.

Preliminary Revision on the Control and Communication of Color in the Chilean Textile Retail

Authors

Lina María Cárdenas Bayona Pontificia Universidad Católica de Chile

Vol. 2 No. 2 (2017): June (Edition in Progress)

https://doi.org/10.5354/0719-837X.2017.46101

Abstract

This work is the result of a preliminary revision on the color control and management in the textile retail industry in Chile. This work aimed to determine which variables are key within a typical textile supply chain. Interviews and surveys were carried out among color assessors in the Chilean retail. The most important variables that influence the control and management of color at the national level were identified. In addition, it was determined that many of the practices in color assessment are made very intuitive due to the lack of knowledge and a solid background in color science. This information gives the basis to understand how color management works and it allows to identify possible strategies to implement control and communication of color in the national retail industry.

Keywords:

Chile, color communication, color management, retail, textile

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Cárdenas Bayona, L. M. (2017). Preliminary Revision on the Control and Communication of Color in the Chilean Textile Retail. RChD: Creación Y Pensamiento, 2(2), 1–9. https://doi.org/10.5354/0719-837X.2017.46101

Preliminary Revision on the Control and Communication of Color in the Chilean Textile Retail

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